PropFlow Realty
Real Estate · 120 employees · Dubai, UAE
Replacing a 14-person SDR team with autonomous WhatsApp & voice agents that qualify, nurture, and book viewings 24/7.
340%
Increase in Qualified Leads
Deployed in 4 weeks
Conversational Voice & Chat AgentsResults
First-Hour Response Rate
Before
40%
After
98%
Qualified Leads / Month
Before
310
After
1,365
Cost per Qualified Lead
Before
AED 380
After
AED 85
Booking-to-Viewing Rate
Before
12%
After
34%
Monthly SDR Payroll
Before
AED 48,000
After
AED 8,500
Lead Response (Weekends)
Before
~5%
After
98%
Data
PropFlow Realty receives 2,500+ inbound property inquiries per month through WhatsApp, Instagram DMs, and phone calls. Their 14-person SDR team could only respond to 40% of leads within the first hour — the rest went cold. Weekend and evening leads (35% of total volume) were almost entirely lost. Average cost-per-qualified-lead was AED 380, and their booking-to-viewing conversion sat at just 12%.
We deployed a fleet of 3 autonomous AI agents: (1) a WhatsApp agent handling initial qualification, property matching, and neighborhood Q&A; (2) a voice agent for inbound calls that conducts availability checks and books viewings in real-time; and (3) an Instagram DM agent that responds to story replies and inquiry messages. All agents sync conversations into HubSpot CRM with sentiment tags and lead scores.
Week 1: Discovery call and workflow mapping — mapped 47 unique conversation flows across their sales funnel. Week 2: Agent architecture, prompt engineering, and CRM integration build. Week 3: Parallel deployment of WhatsApp + voice agents with live shadow testing against human SDRs. Week 4: Instagram DM agent launch + full cutover. The human SDR team was restructured: 4 senior agents now handle only high-intent warm handoffs.
Outcome
Within 90 days, PropFlow saw first-hour response rate jump to 98% (from 40%), qualified leads per month increased from 310 to 1,365, and cost-per-qualified-lead dropped to AED 85. The booking-to-viewing conversion rate climbed to 34%. The 10 SDRs reassigned to other roles saved AED 48,000/month in payroll, while the AI agent fleet costs AED 8,500/month — an 82% reduction in acquisition cost.
“We were skeptical about replacing our SDR team with AI. Within 6 weeks, our pipeline had more qualified leads than we could handle. The agents don't just respond — they actually understand what the buyer is looking for and match them to the right properties. Our top closers now only talk to people who are ready to sign.”
Ravi Menon
Head of Sales, PropFlow Realty
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